25SS: Dear Summer,Seoul Edition
A love letter to summer in the city. Think breezy hours, midday sun, and the quiet happiness of dressing well—just for yourself. This season, we invite you to lean into softness, simplicity, and light. Each piece in this capsule is designed for movement, styled for the city, and worn with ease.
Summer, in Black
There’s something timeless about a black dress in summer. Light on the body, breezy in shape—this silhouette was made for café mornings, solo strolls, and unexpected flirtations.
100% Linen, 100% Summer
Breathable, weightless, and softly structured—this linen top is our answer to heat without compromise. Finished with delicate trim and a borrowed-from-childhood charm, it’s the kind of piece you reach for every warm morning.
Pure Cotton, Pure Ease
This overall dress is made for sunny days in motion. Soft yet structured in breathable 100% cotton, it blends utility with charm—perfect for walks to nowhere, iced coffee in hand, and that first quiet breeze of summer.
Just Sweet Enough
Soft lace, structured collar, and a hint of skin. Styled down with cotton shorts or up with a skirt—this look is built for sunshine and spontaneity.
Seoul in the Summer
A black dress, your favorite playlist, and nowhere to be. This is what Dear Summer looks like—full of light, warmth, and effortless style.